Over 60 years ago Lauri Rapala developed a hand-crafted lure that embodied the life-like action of a "wounded minnow." Little did he know at that moment he was creating a legend that would revolutionize the world of fishing. Today millions of anglers worldwide rely on the knowledge and cra... Read more

$5.95 - $7.25

There are times when fish demand something livelier than usual a real attention getter. This is exactly what the Jointed Rapala does. This is a balsa floater and can be fished like the Original Floating Rapala from top to bottom cast or trolled. The Jointed Rapala has produced record largemouth bass... Read more

$6.95 - $7.45

The SkeeterVac Bait Block replacement for SV-15, SV-27, SV-35 and SV-2000 SkeeterVac models provides up to a 60-day supply of lure. It's packaged in a special time released cartridge for a gradual release of octenol. ... Read more

$14.00 - $31.00

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$7.99 - $7.99

Yo-Zuri continues a tradition of quality with the Pins Minnow. These lures are a long-time angler favorite and the go-to lure in many a tacklebox. These lures feature ultra-realistic scale and gill etchings that catch light just like a real baitfish. The F197 models also included Yo-Zuris Weight Tra... Read more

$7.49 - $7.95

The crystal minnow magnum is a 6 1/2" 1 3/8 oz. heavy duty plug designed to withstand the power of big fish. This lure is made with thicker body material wire through construction strong split rings 3x treble hooks and the same great swimming action that anglers have come to expect from Yo-Zuri... Read more

$18.00 - $18.00

The Hardcore Drum is a vibration bait that produces a distinct low frequency rattle that draws strikes from pressured fish. The unique tungsten "sound plate" increases the resonance deep knocking sound. This lure swims true making it perfect for casting into submerged weed beds. ... Read more

$13.00 - $13.00

The Hardcore Drum is a vibration bait that produces a distinct low frequency rattle that draws strikes from pressured fish. The unique tungsten "sound plate" increases the resonance deep knocking sound. This lure swims true making it perfect for casting into submerged weed beds. ... Read more

$13.00 - $13.00

Ten internal steel ball result in outstanding casting distance and also rattle and vibrate on the retrieve giving this lure its name - Rattln Vibe. Large holographic eyes and detailed etched "skin" give the Rattln Vibe an incredible lifelike appearance. Perfect for vertical jigging and cas... Read more

$8.49 - $8.95

Ten internal steel ball result in outstanding casting distance and also rattle and vibrate on the retrieve giving this lure its name - Rattln Vibe. Large holographic eyes and detailed etched "skin" give the Rattln Vibe an incredible lifelike appearance. Perfect for vertical jigging and cas... Read more

$8.49 - $8.95

The versatile Williamson Ballyhoo lure has a unique nose construction and two nose rigging options. Available Pro-rigged, J-rigged or bodies only. Pro-rigged baits come pre-rigged with a circle hook and 6 feet of 100 lb. line. J-rigged baits come pre-rigged with a VMC saltwater hook and 6 feet of 10... Read more

$15.00 - $15.00

Multi-Species Wiggling PlugMulti-Species DesignWide, Slow Trolling ActionRound Bend Treble Hooks spoons ... Read more

$4.99 - $5.99

The Crippled Herring is the most versatile lure you'll ever use. It is natural, both in appearance and in action, and can be used worldwide, everyday of the year, for all game fish, in fresh or saltwater. It is programmed to take advantage of the strong, natural predator instinct common to all game ... Read more

$2.99 - $8.99

Williamson Lures ,,Whether it's the short corner, the long rigger, or the Hong Kong Shot, Williamson has just the right lure for each specific task. Trolled alone or as part of your favorite spread, each is designed to run without fail, allowing longer trolling runs even in the most extreme sea cond... Read more

$20.00 - $20.00

Live Sammy was developed with the goal of providing an ultimate top water plug. Lucky Craft successfully combined the sharp "walking the dog" action of the original Sammy, as well as the powerful splashes it creates through lateral sliding movements, together with an improved hooking ratio... Read more

$21.00 - $23.00

Back to our roots with balsa wood construction for the world-famous delicate Rapala wobble. Weighted for long casting with a running depth of 6 inches to 2 feet deep, it can be fished virtually anywhere. Near neutral buoyancy in saltwater; fish strike at or right after the pause. Slow-sinking in fre... Read more

$6.79 - $6.99

Ten internal steel ball result in outstanding casting distance and also rattle and vibrate on the retrieve giving this lure its name - Rattln Vibe. Large holographic eyes and detailed etched "skin" give the Rattln Vibe an incredible lifelike appearance. Perfect for vertical jigging and cas... Read more

$8.49 - $8.95

The Hardcore Drum is a vibration bait that produces a distinct low frequency rattle that draws strikes from pressured fish. The unique tungsten "sound plate" increases the resonance deep knocking sound. This lure swims true making it perfect for casting into submerged weed beds. ... Read more

$13.00 - $13.00

Ten internal steel ball result in outstanding casting distance and also rattle and vibrate on the retrieve giving this lure its name - Rattln Vibe. Large holographic eyes and detailed etched "skin" give the Rattln Vibe an incredible lifelike appearance. Perfect for vertical jigging and cas... Read more

$8.49 - $8.95

The Hardcore Series of lures feature highly detailed bodies brilliant finishes and Yo-Zuris patented Tungsten Magnetic Weight Transfer System. This system forces the internal weight to the rear of the bait when casting for extended distance and on the retrieve the weight locks into place to stabiliz... Read more

$13.00 - $13.00