Over 60 years ago Lauri Rapala developed a hand-crafted lure that embodied the life-like action of a "wounded minnow." Little did he know at that moment he was creating a legend that would revolutionize the world of fishing. Today millions of anglers worldwide rely on the knowledge and cra... Read more

$5.95 - $7.25

The Storm ThunderCrank, with its combination of tight, frantic wounded-minnow action and raucous rattle brings fish in for snack time. The specially-designed polycarbon lip is thin enough to cut through water down to ten feet where the big guys hang and strong enough to grind on rocky bottom structu... Read more

$5.00 - $20.00

New Power Bait Turbo Dough features bright swirled colors to attract more trout and an improved supercharged formula to catch more trout. Its the most potent Power Bait EVER! Experience Berkley Power Bait for trout in the most effective formulation ever offered to the public. Try new Turbo Dough an... Read more

$5.25 - $6.89

The Griffin Blackfoot Fly Tying Vise offers true 360 degree rotation with a hook axis adjustment to allow complete versatility over many hook sizes. The vise features a C-Clamp mounting system (and can be used with an optional base) and reversible vise jaws that allow for full left handed use. The ... Read more

$145.00 - $150.00

Zebco has taken the most popular spincast reel in the world and made it better. The addition of a ball bearing drive with the Rhino dual-cam drag system increases the responsiveness required to land trophy fish. A changeable right or left retrieve has also been added to the 33 for increased comfort ... Read more

$20.00 - $30.00

Instant storytelling erupts every time anglers get near these massive replicas of America's favorite lure. And like this lure, the stories can be pretty large. Packed in Original Floater style carton with the Legend of Lauri Rapala story on the back. A great gift item for birthdays, Father's Day, a ... Read more

$55.00 - $55.00

A Wide Range of Fishing Locales from wide-open lakes to dense, lush green forests! Fish in Real Time with varying weather conditions and daylight patterns! 25 Fresh Water Fish in Detailed 3-D! Over 100 Different Pieces of Tackle! A One-of-a-Kind Fishing Simulation, unparalleled to any other!, Platfo... Read more

$19.00 - $39.00

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$7.00 - $35.00

Yo-Zuri?: Your best shot at the record book! This heavy-duty plug, with its sleek profile, also features 2 treble hooks and a rattle chamber. 6-1/2''; 1-3/8 oz. ... Read more

$7.00 - $18.00

Hook and loop closure for quick on/off ease Lined with hook closure 1.5 width to fit up to 2.25 duty belts BlackSmall fits 28 - 34Warranty: In accordance withthe provisions of the California Song-Beverly Consumer Warranty Act the product is sold AS IS and WITH ALL FAULTS. Should the product prove d... Read more

$16.00 - $29.00

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$28.00 - $33.00

The Berkley(r) Quick Set fishing rod holder allows you to set the hook and remove the rod in one easy motion. It features a fully adjustable design and can be used with both spinning and casting rods. ... Read more

$14.00 - $14.00

We Are Happy to Offer This Exciting New Item for Pre-Sale! By placing your order today, you can firmly establish your place in line for this exciting new product. Orders are always filled in the order that they are placed, and your credit card will not be charged until yo... Read more

$325.00 - $400.00

No one attractant truly applies equally well to all fish. That's why Berkley Gulp! Saltwater was created. Gulp! Saltwater is made of 100% biodegradable, natural ingredients that release 400 times more scent than plastic baits. Its scent trail attracts fish and triggers them to feed, outfishing live ... Read more

$6.50 - $7.49

Ultra thin, tight-weave construction 100% gel-spun polyethylene Reduces backlashes and whip-knotting Near zero stretch Won't cut guides ... Read more

$21.00 - $32.00

Synergy® reels deliver the performance of a spinning or baitcasting reel without all the hassles. They possess smooth, two-ball-bearing operation, polished stainless steel front cones with titanium-coated line guides, dual Insta-Grab™ stainless steel pickup pins, and spool-applied, adjustable disc... Read more

$6.00 - $28.00

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$235.00 - $290.00

Cold Forged Aluminum Frame, Aluminum Sideplates and Aluminum Spool provide the strongest, tightest tolerances for excellent smoothness and legendary durability. A-RB (Anti-Rust Bearings) These specially treated stainless steel ball bearings are at least 10 times more corrosion resistant than standar... Read more

$230.00 - $300.00

3.5 in. closed. Large and small blades, Phillips & flathead screwdrivers, can/bottle opener, wire stripper, reamer, key ring, tweezers, toothpick, scissors, hook, fish scaler with hook disgorger and ruler. ... Read more

$20.00 - $41.00

Quick-Detachable Super Swivels® have a unique SwiveLock® locking mechanism that prevents accidental opening, yet unlocks easily. Per set. Super Swivels are for rifles with factory-installed studs or to interchange with other QD swivels. Available: 1", 1-1/4" slings. Nickel-Plated Super S... Read more

$10.00 - $30.00