DESC: Take your entertainment experience to a new level with the KDF-E50A12U BRAVIA 3LCD Rear Projection television. The KDF-E50A12U delivers natural colour reproduction and exceptional brightness levels thanks to its 3LCD* technology. It has a screen resolution of 1280 x 720 and uses the Sony BRAVIA high-resolution image processors to provide even more natural colour, sharper detail and to add superb clarity to your TV viewing. Take full advantage of the new digital HDTV broadcasting system and enjoy all the benefits and usability advantages of idTV.