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Compare Prices: Samuel L. Popkin - The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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DESC: Packer with examples from the presidential campaign trails, 'The Reasoning Voter' is an insider's look at campaigns, candidates, media, and voters. Veteran Political consultant and political scientist Samuel Popkin arrives at a new model of the way voters sort through commercials and sound bites to choose a candidate.

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