DESC: Sony’s BRAVIA KDL-32S3000 is built to the highest standards and features industry leading video imaging courtesy of the BRAVIA Engine full digital video processor. Live Color Creation is a Sony exclusive function that produces an amazingly wide range of colors by utilizing advanced chroma signal processing algorithms. Live Color Creation guarantees smooth, clear blues and subtle, natural greens without pushing the reds into exaggerated territory. The BRAVIA KDL-32S3000 also employs Sony’s Emmy Award winning Xross Media Bar on-screen navigation system that provides quick and easy access to vital panel settings and organized browsing of all your media and connected components.