DESC: When photo opportunities arise, give them your best shot with the ZX-30 from Pentax. It lets you shoot at the spur of the moment with automatic ease, or express yourself creatively through manual control - whichever style matches your mood. Best of all, precision Pentax technology ensures rewarding results every time. Set your sights on the new ZX-30. It makes SLR photography as simple or sophisticated as you want it to be.