DESC: Deep Blacks, Bright Whites, and 29 Billion Colors - The realism of a TV's image is strongly linked to its contrast ratio, and this plasma features a high contrast ratio of up to 10,000:1. Such a wide range from black to white means great depth and dimensionality with vibrant colors—and this plasma can display an incredible 29 billion colors for a superior picture. Deep blacks provide excellent shadow detail during dark scenes, while brilliant whites allow our plasmas to render bright scenes with vivid realism.Billion Colors1