DESC: Nutrition Now® is pleased to announce that PB 8® Pro-Biotic Acidophilus has been named first place "gold medal" winner by Vitamin Retailer magazine. This prestigious award honors the industry's top-selling products in various categories. The winners were determined by a nationwide survey of health food stores who identified their best sellers. PB 8® Pro-Biotic Acidophilus has been one of the industry's #1 sellers for over 17 years. Nutrition Now's name and reputation as a high-quality source of products is unequaled. Research has always been an important element in Nutrition Now's dedication to providing superior products. Our all-natural supplements are well researched and formulated by top health care professionals. Louis Pasteur discovered pasteurization, the method of heating milk to kill harmful bacteria. Years later at the pasteurization institute, Elie Metchnikoff researched and discovered the health-promoting capabilities of lactobacillus bacteria when he observed that people