DESC: Neutrogena Build-A-Tan Gradual Sunless Tanning Lotion The moisturizing formula delivers just a hint of color with each application, allowing you to decide how deep and dark you want your sunless tan to be. Apply it more often for a deep, dark tan or less often for a healthy glow. This creamy lotion is clinically proven to provide natural-looking, even color that starts to develop in two to four hours. Its great for everyday use and dries in just five minutes.