DESC: Cowon, a portable audio manufacturer based in Korea, has announced the iAUDIO G3 today, the amazing feature on this player is the 50 hours continuous playback on a single AA battery. I believe this is the longest life for any player on the market, the name and design appear to be something Apple Computers would release, especially with the Sky White finish and battery efficiency. It will be available in 256MB, 512MB, 1GB and eventually 2GB versions