DESC: Forget everything you know about mascara. Now you can learn about KISS ME! IT IS NOT A PAINT. Conventional mascaras are generally oil-based paints. Kiss Me mascara does not paint the lash, but rather, forms a tiny tube around every lash. The tube adds volume as it wraps itself around the lash, and it also extends past the lash thereby providing a lengthening result as well. IT WILL NOT RUN OR SMUDGE Only paints have the tendency to run and/or smudge. Since Kiss Me mascara does not have the properties of a "lash paint", it cannot run or smudge as they do...even when subjected to rain, sweat or tears. The dense texture allows for long lasting wear that provides the same striking look at midnight, as when it was first applied in the morning…without re-applying! SIMPLE TO REMOVE. Kiss Me mascara is applied just like any other mascara, however, its removal is revolutionary. Only a combination of warm water and gentle pressure - not one or the other, but both - will easily allow you