DESC: With an incredible depth of crisp, clear, real-life colors created by a wide range of black gradations, VIERA flat panel HDTVs truly usher in a new VISUAL ERA. Improved resolution delivers theater-quality reproduction, and sporting events such as the Olympics, plus season premieres and other programming are displayed in exciting, vivid color—no matter how lively the movement in the action. Outstanding picture quality, connectivity and service. That's VIERA