Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing, batch and blast -- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way, fishing: massive numbers of identical emails and dozens of campaigns handled the same way--are sent to relatively unknown subscribers...and analyzed by opens, clicks, conversions, and unsubscribes. Second is farming: personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer s preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today s electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.  

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A GUIDANCE APPROACH FOR THE ENCOURAGING CLASSROOM, 5/E, easily functions as a primary reference for professionals or in classes that address group management, the learning environment, child guidance, child behavior, challenging behavior, conflict management, and peace education topics. The book addresses ages 3-8 years in three parts. Part 1 explores the foundation of guidance in early childhood education and covers key concepts such as conventional discipline versus guidance, mistaken behavior, the guidance tradition, and innovative theories about child development with guidance. Part 2 focuses on building and organizing an encouraging classroom, as well as providing key elements of an encouraging classroom, including daily schedule, routines, use of thematic instruction, importance of working with parents, and leadership communication. Part 3 addresses problem solving and challenging behavior in the encouraging classroom, including a practical illustration for how to use and teach conflict management and coverage of the "five-finger-formula." The book also covers nontraditional families as well as the effects of societal violence in the classroom. Throughout, this experience-based resource includes tips, techniques, and real-life anecdotes that help professionals make the shift from conventional classroom to developmentally appropriate guidance.  

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Disputes over valuation issues fill the court's dockets and for good reason, fair market valuations are required frequently by the law. The authors believe that approximately 243 sections of the Code and several thousand references in the Regulations explicitly require fair market value determination. Consequently, taxpayers file an estimated 15 million tax returns each year reporting an event involving a valuation related issue. It is no mystery, therefore, why valuation cases are ubiquitous. Today, valuation is an important and highly sophisticated process. Valuators need legitimate guidance to perform their work. The objective of this book is to provide knowledge, and guidance to those who do the valuations as well as those who are affected by them.This unprecedented text provides: Clear guidance and perspective on business valuation from two of the nation’s top authorities, Hon. David Laro and Dr Shannon Pratt. Insightful perspective and discussion on critical issues, procedures and law pertaining to business valuation. An overview of business valuation procedures Law and techniques of Fair Market Value Opinion from the Hon. David Laro and Dr. Shannon Pratt who express their unique and critical views. The business valuer with everything from the basics to the sophisticated. From definitions to valuing complex business interests, what you need to know about business valuation. Everything from empirical market evidence to credible expert business valuation testimony discussed and analyzed by the Hon. David Laro and Dr. Shannon Pratt.  

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The Definitive Resource on Text Mining Theory and Applications from Foremost Researchers in the Field Giving a broad perspective of the field from numerous vantage points, Text Mining: Classification, Clustering, and Applications focuses on statistical methods for text mining and analysis. It examines methods to automatically cluster and classify text documents and applies these methods in a variety of areas, including adaptive information filtering, information distillation, and text search. The book begins with chapters on the classification of documents into predefined categories. It presents state-of-the-art algorithms and their use in practice. The next chapters describe novel methods for clustering documents into groups that are not predefined. These methods seek to automatically determine topical structures that may exist in a document corpus. The book concludes by discussing various text mining applications that have significant implications for future research and industrial use. There is no doubt that text mining will continue to play a critical role in the development of future information systems and advances in research will be instrumental to their success. This book captures the technical depth and immense practical potential of text mining, guiding readers to a sound appreciation of this burgeoning field.  

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The book could be a good companion for any graduate student in partial differential equations or in applied mathematics. Each chapter brings indeed new ideas and new techniques which can be used in these fields. The differents chapters can be read independently and are of great pedagogical value. The advanced researcher will find along the book the most recent achievements in various fields. · Independent chapters· Most recent advances in each fields· Hight didactic quality · Self contained· Excellence of the contributors· Wide range of topics  

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This book provides a comprehensive introduction to latent variable growth curve modeling (LGM) for analyzing repeated measures. It presents the statistical basis for LGM and its various methodological extensions, including a number of practical examples of its use. It is designed to take advantage of the reader’s familiarity with analysis of variance and structural equation modeling (SEM) in introducing LGM techniques. Sample data, syntax, input and output, are provided for EQS, Amos, LISREL, and Mplus on the book’s CD. Throughout the book, the authors present a variety of LGM techniques that are useful for many different research designs, and numerous figures provide helpful diagrams of the examples. Updated throughout, the second edition features three new chapters—growth modeling with ordered categorical variables, growth mixture modeling, and pooled interrupted time series LGM approaches. Following a new organization, the book now covers the development of the LGM, followed by chapters on multiple-group issues (analyzing growth in multiple populations, accelerated designs, and multi-level longitudinal approaches), and then special topics such as missing data models, LGM power and Monte Carlo estimation, and latent growth interaction models. The model specifications previously included in the appendices are now available on the CD so the reader can more easily adapt the models to their own research. This practical guide is ideal for a wide range of social and behavioral researchers interested in the measurement of change over time, including social, developmental, organizational, educational, consumer, personality and clinical psychologists, sociologists, and quantitative methodologists, as well as for a text on latent variable growth curve modeling or as a supplement for a course on multivariate statistics. A prerequisite of graduate level statistics is recommended.  

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SAVING AMERICAN MANUFACTURING is the book that reveals the secrets of some of the most progressive and successful small manufacturing, companies in America and how they did it. Mike Collins knows all of these companies very well but, more importantly, he knows why they have been successful while other American manufacturers are struggling. All of these progressive manufacturers have many factors in common. But, the most important factors appear to be that they have an uncanny ability to-Monitor their customers and know what they want in the future.-Find and exploit new market niches -Consistently develop new products and services -Provide the best after sales service in their markets. Collins continues to travel the United States as a Johnny Appleseed of Manufacturing. He wants to find more of the new breed of manufacturers and offer their examples to other manufacturers that think they cannot compete. . His message is that there are emerging opportunities in the new economy and we can compete- but not as we competed in the past. He is now on a mission to share his message with SMMs from coast to coast.Michael Collins is a leading spokesman for small and midsize manufacturers (SMMS), but is a maverick in terms of traditional manufacturing philosophy. He doesn t believe that optimizing internal operations and continuing to lower costs will be enough to halt the decline of American Manufacturing or compete. From his own experience in turning around manufacturing companies and what he has learned from successful manufacturers, he feels it will be necessary to change the company to a Prospector organization that is designed to find and exploit new markets and emerging opportunities.  

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Human Smoke delivers a closely textured, deeply moving indictment of the treasured myths that have romanticized much of the 1930s and '40s. Incorporating meticulous research and well-documented sources-including newspaper and magazine articles, radio speeches, memoirs, and diaries-the book juxtaposes hundreds of interrelated moments of decision, brutality, suffering, and mercy. Vivid glimpses of political leaders and their dissenters illuminate and examine the gradual, horrifying advance toward overt global war and Holocaust.Praised by critics and readers alike for his exquisitely observant eye and deft, inimitable prose, Baker has assembled a narrative within Human Smoke that unfolds gracefully, tragically, and persuasively. This is an unforgettable book that makes a profound impact on our perceptions of historical events and mourns the unthinkable loss humanity has borne at its own hand.  

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Pages: 208, Hardcover, Debolsillo  

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The second volume of Burton's masterful work, The Anatomy of Melancholy, this edition includes the text and textual apparatus for "The Second Partition." Burton furnishes the full spectrum of cures for melancholy, outlining and analyzing the symptoms and causes of the disorder in the same format as in the first partition. In the "Digression of the Ayre," he presents a remarkable synthesis of the cultural, geographical, and climatic influences on temperament, and in the final two sections presents extensive remedies from both physics and surgery.  

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An Introduction to Neural Networks falls into a new ecological niche for texts. Based on notes that have been class-tested for more than a decade, it is aimed at cognitive science and neuroscience students who need to understand brain function in terms of computational modeling, and at engineers who want to go beyond formal algorithms to applications and computing strategies. It is the only current text to approach networks from a broad neuroscience and cognitive science perspective, with an emphasis on the biology and psychology behind the assumptions of the models, as well as on what the models might be used for. It describes the mathematical and computational tools needed and provides an account of the author's own ideas.Students learn how to teach arithmetic to a neural network and get a short course on linear associative memory and adaptive maps. They are introduced to the author's brain-state-in-a-box (BSB) model and are provided with some of the neurobiological background necessary for a firm grasp of the general subject.The field now known as neural networks has split in recent years into two major groups, mirrored in the texts that are currently available: the engineers who are primarily interested in practical applications of the new adaptive, parallel computing technology, and the cognitive scientists and neuroscientists who are interested in scientific applications. As the gap between these two groups widens, Anderson notes that the academics have tended to drift off into irrelevant, often excessively abstract research while the engineers have lost contact with the source of ideas in the field. Neuroscience, he points out, provides a rich and valuable source of ideas about data representation and setting up the data representation is the major part of neural network programming. Both cognitive science and neuroscience give insights into how this can be done effectively: cognitive science suggests what to compute and neuroscience suggests how to compute it.  

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Reports are key to a successful software application. It doesn't matter how efficiently the users enter data, how much information the system can store, or how many complicated calculations the system can process if there's no way to see the final outcome. In this reference, software developers are shown how to use every nook and cranny of report writers. Included are fundamentals of using the VFP Report Writer correctly such as starting the report wizard, invoking the report designer, and report bands. Advanced tips are provided as well, including nesting data groups and creating variables and calculations.  

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William O. Taylor (1851-1923), the only soldier to survive Custer's Last Stand, spent 30 years haunted by his experiences and writing this astonishing memoir. Fully annotated for the modern reader, this book is richly illustrated in duotone photographs, many never seen before.  

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Nothing could make Bud happier than to stay in his tree forever, but his friends Chip, and Third-Leaf-From-The-End, decide it would be even more fun to be on the ground and go anywhere the wind would carry them.Bud hangs on alone in the big maple tree and watches as his friends below are raked into piles by the children who sat in his leafy shadows last summer. He longingly watches as the wind scoots them laughing all the way across the street.Soon the snow flakes of winter bolt into Bud with such force he can't hang on any longer and lets go. He swirls down and lands on top of a snowman. A small girl takes Bud because he is still so beautiful and places him between none other than Chip and Third-Leaf-From-The-End; and now they all can be together for ever.  

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Pages: 376, Edition: Tra, Paperback, Alianza Editorial Sa  

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Most technology entrepreneurs start companies and spend years of their lives building them, with the goal of generating significant wealth through a successful sale. For many, the sale of their company is a one-off event for which they have little or no experience, but whose outcome can make the difference between true financial security and years of frustration and regret. This book gives honest, practical advice for investors, executives and owners of technology businesses on how to prepare their businesses for sale at maximum value, how to manage and maximise the process, and how to secure a successful sale at the end. Including useful information on everything from first thinking about a far-off sale prospect, making the business attractive to acquire, appointing advisers, managing due diligence, contract negotiation and closing the sale, this is a practical guide to help avoid all of the painful pitfalls that so often plague people when they come to sell.  

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The second edition of this book provides structural engineers with a concise introduction to the architectural, structural and technological aspects of cable roofs, and supplies sufficient information for engineers to carry out their own designs. The improved methods for generating wind and earthquake histories have been included as the trend in modern design codes seem increasingly to require that dynamic response of other forms of non-linear structures such as guyed masts is considered at the design stage. Other additions include an expansion of the chapter on dynamic analysis into three separate chapters, one dealing with frequency domain analysis of weakly non-linear structures, another with time domain analysis of more non-linear structures, and a third with the level and mathematical modelling of damping.  

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Joan Johnson-Freese argues that the race for space weapons and the U.S. quest for exclusive or at least dominant ownership of strategic space assets have alienated the very allies that the United States needs in order to maintain its leading role in space exploration. Taking a balanced look at the issues that have contributed to the decline of America's manned space program, such as lack of political support and funding, Johnson-Freese offers not only a critique but also a plan for enhancing U.S. space security through cooperation rather than competition.She begins with a brief overview of the history of international space development through four eras: before Sputnik, the space race, after Apollo, and globalization. Then she focuses on how policy changes of the mid-1990s have changed the nation, examining why the United States has grown obsessed with the development of space technology not just as a tool for globalization but as a route toward expanding an already dominant arsenal of weapons. Johnson-Freese claims that these policy choices have greatly affected the attitudes and actions of other countries, and in the fight to achieve security, the United States has instead put itself at greater peril.Johnson-Freese explains complex technical issues in clear, accessible terms and suggests a way forward that is comprehensive rather than partisan. America is not the only country with space ambitions, but it is unique in viewing space as a battlefield and the technological advancements of other nations as a dire threat. Urgent and persuasive, Space as a Strategic Asset underscores the danger of allowing our space program to languish and the crucial role of cooperation in protecting the security of our country and the world. (7/23/2007)  

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Cards, China Books & Periodicals  

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Combining the authority of the AHS with the visual expertise of DK, this full-color gardening reference is the definitive guide for gardeners. Simply the definitive full-color reference to the horticulture of North America, AHS Encyclopedia of Plants & Flowers contains more than 8,000 plant profiles, over 4,250 photographs, and practical advice on everything from cultivation, pests, and diseases, to plant selection and identification  

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