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Compare Prices: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini - Yes!: 50 Scientifically Proven Ways to Be Persuasive
DESC: Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, in a volume of quick-read segments that covers a range of topics, from outmaneuvering a rival and the downside of playing devil's advocate to the shortcomings of free samples and the ineffectiveness of voice-mail messages. 60,000 first printing.
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$17.79
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