DESC: Explores the cultural meanings of the swimsuit issue and shows how Sports Illustrated secures a large audience of men by creating a climate of hegemonic masculinity. "The Sports Illustrated swimsuit issue is the cultural keystone of what is worst about male-dominated sport media. This book is the most systematic treatment of the SI swimsuit issue to date, and it reveals some of the ways that sexism, racism, heterosexism, and Western ethnocentrism have been woven into the cultural fabric of menis sports. But it is more than an analysis of SI. Davis unfurls cutting-edge critical analysis of media through this ostensible exercise in the study of a sport magazine issue. The book is a fine example of the explanatory power of feminist analysis that takes other multiple systems of domination into account; i.e., race, ethnicity, nationalism, and sexual orientation". -- Don Sabo, coauthor of Sex, Violence, and Power in Sports: Rethinking Masculinity This cultural study of the Sports Illustrated swimsuit issue shows