DESC: It's about time someone created a tool to help new parents keep track of the overwhelming number of baby care details. Now someone has! ITZBEEN Baby Care Timer was invented by a new mom and dad who found themselves sleep-deprived and needing help to remember baby care details like when their baby last ate or napped. They tried charts and journals but thought there had to be a better way, so they invented one. And alas, ITZBEEN was born. The ITZBEEN Baby Care Timer is a multi-purpose tool that helps you remember the basic details of baby care. It has four timers for changing, feeding, napping and more that count up with the touch of a button! The ITZBEEN has several other helpful features including a nursing reminder switch that easily reminds mom which side baby nursed from last, a soft-glow nightlight to help parents find their way in the dark without waking the baby and a backlit display so parents can read the times and the clock in the dark. Plus, a back clip makes the ITZBEEN