DESC: Color and clarity are two words that immediately come to mind when viewing the Sony KDL-40S3000. The Bravia Engine is in full swing with this gorgeous 720p panel meaning you get sharper, more vivid video with high contrast ratios and deep, rich color courtesy of Sony’s Live Color Creation system. HDMI and PC connectivity make the KDL-40S3000 as versatile as it is beautiful and with the Emmy Award winning Xross Media Bar interface it’s a pleasure to navigate menus and settings to fine tune your viewing experience.