DESC: Were this a Hollywood script, the story would likely begin with a flashback. To a top-secret session in a well-guarded room hidden deep beneath PALExpo center on the outskirts of Geneva. After producing the appropriate credentials and signing an ironclad agreement of confidentiality, a journalist would be allowed to enter. He'd be stripped of camera, notebook, cellphone, pen, virtually everything but his shoes and belt buckle. And then, the room would grow dark.